Short, practical guides. Each one covers one thing you can fix on your own website, explained without jargon.
If someone on a phone can't tap your number to call, you're losing the easiest calls to get.
Phone, hours, address, service area, and a form that works. That's it.
Fill it out yourself. If you don't get the message, neither did your customer.
List the towns you actually serve. Don't list a home address if you go to the customer.
Three or four real reviews on the homepage, linked back to where they came from.
On the contact page, in Google Business Profile, and the same in both places.
Seven things to look at on your phone right now. Takes five minutes, costs nothing.
If it came in the mail and it's not from your registrar, it's probably not real.
Check everywhere it appears: site, Google, Yelp, Facebook, the Yellow Pages listing you forgot about.