A customer wants to know one thing: do you come to where I am? Make the answer obvious.
What to put on the page
- The towns or counties you regularly serve, by name
- If there is a limit (like a driving radius), say so
- If you charge extra for longer drives, say that too
What not to do
- Don't list cities you've never been to. If someone calls from a city on your list and you say you don't actually go there, you've wasted their time and yours.
- Don't list your home address as your business address if customers never come to your home. Google Business Profile has a "service area" option for businesses that go to the customer.
- Don't write "serving the greater metro area" without saying which metro. Be specific.
- Don't create separate pages for cities you don't serve just for search rankings. If a customer in that city calls and you say no, the page was dishonest.
Where it should appear
- The contact page
- The footer (a short version)
- Your Google Business Profile
Keep it current
If you stop serving an area, take it off the list. If you start covering somewhere new, add it. A wrong service area is worse than none.