A contact page has one job: make it easy for a customer to reach you. Everything on it should serve that job.
What to include
- Phone number — tappable (see how)
- Hours — when you answer the phone and when you do not
- Service area — the towns or counties you actually serve
- Physical address — if customers come to you. If you go to them, say that instead of listing a home address.
- A contact form — but only if it actually works (test it)
- Email address — as a backup if the form is down
What to leave off
- A map with no address or directions
- Social media links as the only way to reach you
- A paragraph of sales copy before the phone number
- "Fill out this form and we'll get back to you in 24-48 hours" if that is not true
Layout
Phone number at the top, large and tappable. Hours and service area right below it. Form after that. A customer scanning the page on a phone should see the number without scrolling.
One thing people forget
If your hours say "Mon–Fri 8–5" but you don't answer the phone on Wednesdays, a customer will call on Wednesday, get no answer, and call someone else. List what is actually true.