Most people looking for a trade business are on a phone. If your number is just text on the screen, they have to memorize it, switch to the dialer, and type it in. Most won't.
The fix
Wrap your phone number in a tel: link. That is the only thing that makes it tappable.
<a href="tel:+15125551234">(512) 555-1234</a>
The +1 is the country code. Use it even for local numbers — phones handle it correctly.
Where it should appear
- The header, visible on every page without scrolling
- The contact page
- The footer
- Any page that asks someone to call you
Common mistakes
- Phone number inside an image. A phone cannot tap text baked into a picture. Use real text.
- Number is there but not a link. Just having the digits on the page is not enough. It must be an
<a href="tel:..."> link.
- Number only on the contact page. If someone has to hunt for it, they may not bother.
- Tiny tap target. The link should be at least 44 pixels tall so a thumb can hit it reliably.
How to check yours
- Open your website on your phone.
- Try to tap the phone number.
- If your phone's dialer opens with the number filled in, it works.
- If nothing happens, it needs the fix above.